while mobile devices now provide more than 50% of its traffic, advertising revenue from smartphones and tablets will only reach €1m. For this particular company, like many others, mobile advertisinmobile advertising doesn't work. It brings about 5% or 6% of the amount desktop web ads do – which already suffer from a 15-fold drop in revenue when compared with print.
The digital mediasphere is struggling with mobile ads
Advertising-wise, mobile is mostly a dry hole.
the three digital vectors: desktop web to be viewed at home or at the office; mobile formats for quick reading on the go; and tablet-friendly for a slower, more engaged, lean-back consumption (reading time is five or ten times higher on an iPad than on a PC).
a smartphone is not shared, it's personal, and it's the best vector to carry an intimate environment in which to create one's dedicated social interaction system,
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